For the fans who never
skip the GRWM.
Alix Earle turned getting ready into something people tune in for: makeup, outfits and an honest run-through of her day. Alix Earle Merch is a fan store for the people who feel like they know her, the ones who were there from the first TikTok and the ones who just found the podcast.
Shop the collection →
Hot Mess, Miami
and a disco heart.
Alix Earle was born in New Jersey in 2000 and started posting on TikTok in 2020 as a student at the University of Miami. Her Get Ready With Me videos, doing her makeup while talking through her day, made her one of the best-known creators online. In 2023 she announced her podcast, Hot Mess with Alix Earle, and in 2025 she finished second on Dancing with the Stars.
Every design here comes from her world: the Hot Mess name of her podcast in script and varsity letters, a red or pink disco-ball heart, a Miami Mama nod to the city where she went to college, a WWAD? photo strip and a slogan for anyone who is a mess but at least a hot one.
We print each piece when you order it, on tees, long sleeves, crewnecks and hoodies, with kids' and youth sizes too. Pick your design, pick your fit, and get ready.
Made for the fans.
Printed to order
Nothing sits in a warehouse. Your piece is printed when you order it, just for you.
Every design has a story
Each print comes from Alix Earle's world, and the product page tells you exactly what's on it.
Sizes for every fan
Unisex cuts for adults, plus kids' and youth sizes, all with the same designs.
Made to be worn
On a night out, in class or on the couch with the podcast on. Merch is better worn than kept.