Hot Mess, Disco Hearts and Miami Mama: The Art Behind Our Designs

Every Alix Earle design in our collection plays on one idea: being a hot mess, and owning it. Here's what is printed on each one, so you can find the piece that fits you.

What are the disco heart designs?

Two designs share the same line from the Hot Mess world, HOT MESS, IT'S A LIFESTYLE, set in tall serif capitals above a big heart made of mirror tiles, like a disco ball.

• Hot Mess Lifestyle Red Heart: bright red lettering and a red disco-ball heart. Bold and glam.
• Hot Mess Lifestyle Pink Heart: the same art in soft pink. Sweeter, same attitude.

Both carry a small HOT MESS WITH ALIX EARLE line under the slogan.

Which designs spell out Hot Mess?

• Hot Mess Script: a flowing hand-written hot mess. over a neat WITH ALIX EARLE, all in deep wine. The quietest design in the collection.
• Hot Mess Varsity: HOT MESS in an arch of college-style letters, each in its own colour, from wine and navy to red, cream, green and gold.
• Hot Mess Express: HOT MESS EXPRESS in three lines of towering black capitals, with a tan hand-drawn heart beside HOT and a small HOT MESS WITH ALIX EARLE line along the bottom.

What does Miami Mama mean?

Alix studied at the University of Miami, and that's where she started posting on TikTok. Miami Mama puts the city front and centre in chunky raspberry letters, over a red line drawing of a woman lounging in a bikini, signed with a small hot mess. script.

And WWAD?

WWAD? is scribbled in pink above a strip of four black-and-white photo panels, like frames from a photo booth. Think What would Alix do?

Which one is the slogan?

I May Be a Mess but at Least I'm Hot stacks the joke in four lines of heavy black capitals. Look closely and you'll see the artwork prints the word A twice, at the end of the first line and the start of the second, exactly as it was drawn.

Each product page lists exactly what is printed. Ready to pick yours? Browse the collection.