Who Is Alix Earle? From GRWM Videos to Hot Mess

Alix Earle is one of the best-known creators online, and for a lot of her fans it all started with a get-ready video. Here's a short guide to the woman behind the merch, for new fans and old ones.

Where is Alix Earle from?

Alix Ashley Earle was born on December 16, 2000, in Monmouth County, New Jersey. She graduated from Red Bank Catholic High School in 2019 and then headed south to the University of Miami, where she studied marketing and graduated in 2023.

How did she get started?

In February 2020, as a freshman at the University of Miami, Alix began posting on TikTok. Her audience grew fast once she started sharing a very ordinary moment: getting ready.

What is a GRWM video?

Get Ready With Me videos are exactly what they sound like. Alix does her makeup and picks an outfit while talking honestly about her day, her plans and whatever is on her mind. For her fans, it feels less like watching a creator and more like catching up with a friend before a night out.

What is Hot Mess?

In 2023 Alix announced her own podcast, Hot Mess with Alix Earle, produced by The Unwell Network, the podcast company led by Alex Cooper. The name says it all: life, friends and the messy parts, talked through out loud. Most of our designs carry the Hot Mess name in one way or another.

Did she really go on Dancing with the Stars?

Yes. Alix competed on season 34 of Dancing with the Stars in 2025, partnered with Val Chmerkovskiy, and the pair finished second, just behind Robert Irwin.

Why fans wear her merch

Alix's fans don't just watch her, they get ready with her. Wearing a design from her world, whether it's a disco-ball heart or a hot mess. script, is an easy way to show you're part of it.

Want a piece of it? Shop the Alix Earle collection.